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Use Grammar as a Marketing Weapon (09 Feb 2007)
If you're like me, you're not writing that ad, Web page, or radio script to make your English teacher proud. You're writing to sell. To get prospects to click, call, or buy, you'll need to take some liberties with the English language.
Web Content Copywriting – Why Targeted Web Content Drives Search Engine Results to Your Site (09 Feb 2007)
The most important key in getting your site found on the web is content that is relevant, on topic and interesting. Use this guideline to target your customers and how you will sell your product or service to them.
How to Be a Freelancer in Demand: Become a Busy Clients Best Friend (09 Feb 2007)
What is the one thing that almost all good clients have in common? How can you use this to delight your clients and keep them coming back for more? It's surprisingly simple and surprisingly effective.
Are Your Keywords Making You Sound Dumber Than You Really Are? (09 Feb 2007)
Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO champs and more astute copywriters will take home first and second prize for Most Correct Answers.
What a C.I.A. Black Ops Officer Taught Me About Copywriting (09 Feb 2007)
When I was in the Air Force, I had the opportunity to attend a
very "special" training course taught by very "special" instructors.
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Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection (09 Feb 2007)
Ever click on a web page, and instead of reading it, your brain says, "Blahblahblah"? This means one of two things: 1. Dude, you're burnt, or 2. that guy's copy just didn't cut it.
5 Reasons to Kick Your Ghostwriter to the Curb (09 Feb 2007)
With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord.
Pacing and Leading Your Copywriting Assigments (09 Feb 2007)
Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.
7 Ways to Turn Visitors into Customers (09 Feb 2007)
Web users are impatient, ruthless and fickle creatures. It's estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...
Hooks, Lines & Sinkers (09 Feb 2007)
Hands up if the title to this article made you think that you'd strayed into a fishing feature? Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what o...
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Impulse Writing for Better Ad Headings (09 Feb 2007)
Writing headlines for your ads is the most important part of your online presence. When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part...
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them (09 Feb 2007)
Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.
Copywriting: Content is King (09 Feb 2007)
Introduction A pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone's head, but to me a great idea doesn't have any value until it's written do...
Killer Ad Copy (09 Feb 2007)
Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well. Words ha...
10 Tips for Writing Effective Web Copy (09 Feb 2007)
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make...
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How To Test The Body Of Your Sales Copy For Weaknesses (09 Feb 2007)
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effe...
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars! (09 Feb 2007)
Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...
A Quick Free n Easy Content Writing Course (09 Feb 2007)
The way you construct web content around a pre-set skeleton.
Can Anyone Succeed as a Freelance Copywriter? (09 Feb 2007)
Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...
Is Your Web Copy Plain Talk? (09 Feb 2007)
A few words on the value of using a conversational style when writing for the web.
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