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Fill Your Readers with Confidence (09 Feb 2007)
A lot of people stress about the design and architecture of a web site. But the truth is, most visitors will forgive a horribly designed site, so long as the text fills them with confidence. Find out how...
Help, Help, Help, Sell (09 Feb 2007)
Web sites are much harder to navigate than catalogs or brochures. It's hard for visitors to find what they want. That's why the first task of the copywriter is to HELP people find what they want. Then it is time to SELL.
The Power of Saying You Can (09 Feb 2007)
Being told that you 'can' achieve something has a powerful impact, whether you are a child, a teenager or an adult. The use of the 'can' word has a place in writing for the web and helps move visitors forward to achieve their goals.
3 Steps to Great Copy (09 Feb 2007)
The craft of copywriting is exactly that - a craft. It isn't about putting together a list of 'power words' and 'killer phrases'. It about understanding your audience, getting in their skin and understanding what it is you need to say. It's about writing well.
Ad Copy - Your 12 Point Inspection! (09 Feb 2007)
Does your ad copy pass this test?
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Sticky Homepage Copy in 30 Seconds (09 Feb 2007)
Writing website copy that will grab your visitors' interest immediately.
How To Write Headlines That Grab Your Prospects Attention (09 Feb 2007)
Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.
The Lead: Sinking The Hook Into Your Prospect (09 Feb 2007)
You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not. So you'd better start off with a bang.
How To Find Editing Services Online (09 Feb 2007)
You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of good quality? Find out here.
How You Can Become A Freelance Business Plan Writer (09 Feb 2007)
Becoming a freelance business plan writer can be a challenge. To become successful, plan to succeed from the beginning, starting here...
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Freelance Business Writers - How To Get The Best From Your Writer (09 Feb 2007)
It can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. How do you find the best freelance business writers?
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business (09 Feb 2007)
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not know about that may help you succeed.
Copywriting Businesses - How You Can Get Started (09 Feb 2007)
Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? Find out now.
How To Find A Copywriting School (09 Feb 2007)
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school.
7 Easy Tips on How to Improve Your Sales Letter Instantly (09 Feb 2007)
The article outlines top 7 and very easy tips to improve the sales coversion rate of your sales letter.
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Bullshit Avoid the use of the word Bullshit (09 Feb 2007)
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.
5 Rules for Effective Written Sales Communications (09 Feb 2007)
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications.
8 Reasons to Outsource Your Copywriting (09 Feb 2007)
Outsourcing your writing needs makes sense for the short term as well as the long term. Your communication defines you as a business; doesn't it make sense to have a professional handle the job?
Professional Copywriting Services - How to Provide Your Own (09 Feb 2007)
People don't trust amateurs! They want to do business with professionals. Unfortunately many small businesses are closing their doors because the quality of their communications - in brochures, on the web, in their ads - give their prospective clients the impression that they are amateurs. Here are seven tips to providing your own professional copywriting services.
Accelerate Your Freelance Copywriting Master Business Plan! (09 Feb 2007)
Dreaming of becoming a successful freelance copywiter? If you're good at something, and I'm sure that you are... maybe you should really think about taking that storehouse of knowledge you've acquired over the course of your experiences, and using it to your benefit.
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